Original concepts
We build the creative from the ground up: references, art direction and a point of view shaped to your collection. Never off a template, always made to sell.
The studio behind the sell
From first concept to final frame: casting, styling, direction, capture and post, under one roof. You send the collection; we make the imagery and film that move it.
New York based · Available nationwide · Delivered for every channel
Three things set the work apart, and they're the reason brands hand us the whole production, not just a piece of it.
We build the creative from the ground up: references, art direction and a point of view shaped to your collection. Never off a template, always made to sell.
We cast from a closed roster of vetted faces across the country, matched to the brand, booked and managed end to end. The right model, every time.
One team carries the shoot from pre-production to delivery: styling, hair and makeup, locations, capture and post, with a single point of accountability.
Trusted by
Campaign, lookbook, e-commerce and creator content. A single visual language, channel by channel.
Full-service production for the brand's owned channels, and creator content for the feed. Most brands run both.
Catalog & campaign, under one roof
End-to-end production for e-commerce, lookbook and campaign: concepted, cast, styled, shot and delivered channel-ready. The whole brand, in one consistent voice.
Built to convert
Short-form film and stills made by creators from our roster, native to Reels, TikTok and the shop tab. Authentic by design, quietly engineered to sell.
Stills and motion captured in one sitting: a single visual language across the page, the feed and the cart.
Production shoots delivered
Model UGC films produced
Models in our private roster
A set volume of film and stills each month, priority turnaround, and a team that knows the brand better with every season. For brands whose real problem isn't the shoot; it's the next one, and the one after.
Also available: performance edits built for testing · off-duty, in-situ films shot where the brand lives · behind-the-scenes, captured alongside.
Campaign, lookbook, e-commerce and creator content. A single visual language, channel by channel.
The intention, the references, the channels. A short conversation to align on what the work needs to do.
Concept, casting, location and schedule, locked before we shoot.
Samples come to us, or we come to you. The production meets the collection.
Stills and motion in one sitting. Approve from afar or join us live.
Edit, color, retouch, then a secure drive, named and channel-ready. Five to seven days; e-commerce sooner.
Site, social and paid, in every aspect ratio.
Consistent and faithful, collection to collection.
Territory and term clear from the start.
Sorted by channel to slot into your workflow.
New York is home. The majority of our productions are shot across the city's studios and locations. For brands beyond NYC, we travel to you: your atelier, flagship or a location of your choosing, anywhere in the country. Travel is scoped up front.
Either. Approve from afar or join us live; you always sign off before delivery.
Yes, and it's the better value. We capture both in one sitting.
You do, on the terms we agree. Organic usage is included; paid and in-perpetuity are available. Territory and term, always in writing.
Creator content in days. Full production in five to seven; sooner for e-commerce. Rush available.
We'll shape the production around it. A short brief is enough to begin.
hello@themodelstandard.com
