Case study · Campaign production

New York Story

Anka Studios, ARCHIVE 96, Spring Summer 2026. A campaign, a lookbook and a behind-the-scenes film, shot in one day across Manhattan.

Client
Anka Studios
Collection
ARCHIVE 96 · SS26
Shot
New York · April 2026
Scope
Campaign · Lookbook · BTS
Model in an Anka Studios leopard top and black trousers on a New York subway car, ARCHIVE 96 campaign
The brief

Anka Studios came to us to shoot their ARCHIVE 96 collection in New York.

The effortless ease of Carrie Bradshaw, meeting the polish of office-siren style.

A ’90s story of a girl living between night and day in New York City, told through grain, direct flash and street photography.

One production had to carry it all: the campaign, the full lookbook and the behind-the-scenes content, shot on location on digital, film and video.

Two models in Anka Studios looks walking past a brownstone stoop in the West Village, New York
Digital · West Village
Film double exposure of a model in an Anka Studios white satin shirt on a Manhattan crosswalk and subway platform
Film · Manhattan
The film

Every look, in motion too.

Alongside the stills we filmed the day: a campaign film for the brand’s website and social channels, and behind-the-scenes coverage from first look to wrap.

Campaign film · Look 2, 33rd St Station
Behind the scenes · Shoot day
What we handled

One team, from the first call to the final file.

Creative

  • Concept and creative direction
  • Creative deck and shot list
Cover of the Anka Studios creative deck for the New York shoot

Casting & crew

  • Model casting
  • Photographer and videographer
  • Stylist, hair and make-up
Photographer and crew shooting the model on a West Village street

Production

  • Location scouting and approvals
  • Scheduling and on-set production
  • Wardrobe received and prepped in New York
Model on the 14th Street subway platform as a train passes, on location in New York

Capture & post

  • Digital, film and video
  • Behind-the-scenes coverage
  • Colour grading, retouching and edit
Film photograph of the model on a New York subway car
The process

Ten steps. Three phases.

The brand set the vision. We carried it from the first call to the last delivered file.

Phase 1

Pre-production.

From the first call to the right team.

  1. 01

    The brand reached out

    Anka Studios came to us with the ARCHIVE 96 collection and a vision for New York.

  2. 02

    Discovery call

    Concept, ideas, goals and every channel the content would live on.

  3. 03

    Brand code

    The brand’s philosophy, audience and visual language, studied before a single frame was planned.

  4. 04

    Casting

    Model, photographer, videographer, stylist and make-up artist, chosen to fit the brand.

Phase 2

Planning.

Every detail locked before shoot day.

  1. 05

    Locations

    Five looks, five locations from Midtown to the West Village, each approved with the brand.

  2. 06

    Creative deck

    Concept, visual direction, looks, locations, props, shot list and lookbook approach in one presentation.

  3. 07

    Shoot date

    Date and schedule agreed with the brand and the whole team.

  4. 08

    Wardrobe received

    The collection received in New York, every look prepared for set.

Phase 3

Shoot & delivery.

One day on set. Seven days to final files.

  1. 09

    Shoot day

    April 23. Call at 8:30 am, wrap by 3 pm. Five looks across Manhattan on digital, film and video.

  2. 10

    Delivery

    Selects and behind the scenes the next day. Retouched images and finished videos within seven days.

06 · Creative deck

The whole shoot, on paper first.

Concept, objective, the collection, a moodboard and location for every look, the shot list and the lookbook approach. One presentation, approved by the brand before anyone stepped on set.

Creative deck cover: Anka Studios New York Story, Spring Summer 2026
Cover
Creative deck concept slide: a ’90s New York girl between night and day, told through grain and direct flash
Concept
Creative deck objective slide: main goals, platforms and shooting style for the Anka Studios campaign
Objective
Creative deck slide with the ARCHIVE 96 collection pieces, silhouettes and materials
The collection
Creative deck slide for look 1: moodboard and location at Park Avenue and 33rd Street
Look 1 · Park Ave & 33rd St
Creative deck shot list: candid street moments planned for the New York shoot
Shot list
09 · Shoot day

One day across Manhattan.

Call at 8:30 am, wrap by 3 pm. Five looks and one model, from Midtown to the subway to the West Village, on digital, film and video, with behind the scenes captured throughout.

  1. Look 1Park Ave & 33rd St
  2. Look 233rd St Station
  3. Look 3Perry St, West Village
  4. Look 4Perry & Bleecker
  5. Look 5Bleecker St
Model in an Anka Studios black top at the 33rd St subway entrance with the Empire State Building behind, shot on film
Film · 33rd St Station
Model walking a West Village sidewalk in an Anka Studios white shirt and black skirt
Digital · Street
Model in an Anka Studios leopard top holding the door of a New York subway car, shot on film with direct flash
Film · The subway
Model in an Anka Studios leopard turtleneck by the subway turnstiles, 33rd St Station
Digital · 33rd St Station
Model in an Anka Studios white shirt carrying a paper grocery bag past brownstone railings
Digital · West Village
Close-up portrait of the model in glasses and an Anka Studios blue satin shirt on a Manhattan street
Digital · Portrait
10 · Delivery

Delivered on the agreed dates.

959

Digital images, colour-graded with spot retouching

88

Film photographs

14

Finished videos

1

Edited behind-the-scenes film, plus all raw BTS

Next daySelects and behind the scenes
Within 7 daysRetouched images and videos
Model in an Anka Studios floral velvet blazer and mini skirt against a blue New York doorway
The result

Published by the brand and picked up by the press.

Plus the Anka Studios website and the brand’s social channels.

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