Oui The Label, bridal collection. Shot in a New York studio, approved look by look from overseas, without the client flying in.
The precision of technology, with the warmth of human design.
A bridal collection about the future bride: sculptural silhouettes, quiet shimmer, a calm gallery-white world.
We ran the whole production on the ground in New York and kept the client in every decision, remotely, across time zones.
The client stayed overseas. Every decision still went through them.
From the first call to the right team.
A bridal label based overseas, looking for a New York campaign for its new collection.
Concept, mood, deliverables and how we would work together across time zones.
The Althea Lumina concept: AI-era modernity, sculptural silhouettes, quiet shimmer.
Model, photographer, videographer, hair and make-up artist and an on-set assistant.
Every detail approved remotely.
A white cyclorama studio in New York, true to the brand’s clean, gallery-like references.
Concept, references, hair and make-up, nails and jewelry, shot list and deliverables in one deck.
August 15, scheduled across time zones so the client could follow live.
9 gowns and 12 separates received in New York, each one fitted and photographed.
Live approval on the day. Web-ready files after.
Shot tethered, every look sent to the client in real time and approved before we moved on.
Behind the scenes on the day, selects the next day, retouched images and videos within seven days.
Each gown was fitted and photographed in New York, so the client could pick the final looks and jewelry pairings remotely, before the shoot.
Concept, objective, visual direction, the collection, fittings, the shot list and every deliverable with its format and size. One deck, approved by the brand before the studio was booked.
We shot tethered and sent looks to the client in real time. Each combination was approved before we moved on. Behind the scenes went up the same day, tagging Oui The Label and Maison Oui.
“Really like this combination.”
2:3, 1280×1920 and light enough to load in the online catalogue, so every gown moves on its product page.
Product photos: front, back and detail for 10 gowns
Product videos, 15 sec, 2:3, light enough for the catalogue
Editorial photos, portrait and landscape
Editorial film, 4 looks, 16:9 for desktop and 9:16 for mobile
“Sooooo gooooddd.”
The client, on the first looks from set. Published on the Oui The Label website and social channels.
Ship the collection. We cast, fit, shoot and deliver in New York, and you approve every look live, from anywhere.
