Maison Oui, Collection 2025. An Australian bridal label wanted iconic New York without flying in. We produced the whole campaign on the ground, in one day.
Places recognisable at first glance, as the backdrop for the collection.
An Australian label by Maison Oui, founded in 2024: bridal minis, separates and luxury event wear.
The brand wanted its Collection 2025 campaign shot in New York but could not travel, so we produced it on the ground and planned every step with them across time zones.
Planned across time zones, produced in one day in Manhattan.
From the first call to the right team.
An Australian label that wanted a New York campaign but could not fly in.
Iconic New York: places recognisable at first glance, as the backdrop for the collection.
A model cast to carry the collection’s bridal and event looks.
A photographer and a videographer to shoot stills and motion in one day.
Landmarks chosen for the collection.
A landmark library in Manhattan and Grand Central Terminal: classic New York architecture for bridal silhouettes.
9 looks styled into 11 variations with detachable sleeves and overskirts.
August 2025, planned with the brand across time zones.
One day in New York, a full campaign library.
From the library steps to Grand Central: 11 variations of 9 looks in photo and video.
263 retouched photos and 7 videos, plus the full set of 1,191 raw photos.
9 looks, 11 variations: detachable puff sleeves and satin overskirts move from piece to piece, turning a mini into a gown.
From the library steps to Grand Central, the team shot 11 variations of 9 looks in photo and video, in a single day.
Vertical films for the website and social, shot alongside the stills at every location.
Plus behind the scenes, captured on the street between set-ups.
Raw photos
Retouched photos
Videos
Variations of 9 looks
Published on the Sienricher website and social media.
Ship the collection. We cast, style, shoot and deliver at the landmarks your brand needs, while you approve from anywhere.
