Case study · Beauty content

Natalia Han Beauty

Blush Stick & Lip Oil campaign. Glowy, radiant, fresh and real: beauty content built to feel native to Instagram, shot on location and in the studio in New York.

Client
Natalia Han Beauty
Products
MultiPurpose Blush & Brush Stick · Lip Oil
Shot
New York
Scope
Beauty stills · Still life · GRWM video
Model in black glasses pressing the Natalia Han Beauty blush stick to her cheek in a car
The brief

Content for two hero products.

Glowy, radiant, fresh, and real.

Natalia Han Beauty needed content for the MultiPurpose Blush and Brush Stick and the Lip Oil.

The direction was simple makeup with a refined finish, focused on cheeks and lips. The content had to show real application and feel native to Instagram.

Model holding the Natalia Han Beauty blush stick to her face in natural daylight
On location · natural daylight
Our approach

Beauty that lives in a real day.

The products move through one day, from morning skin prep to a touch-up on the go to close-up detail.

Phase 1

Direction.

Every frame planned before the shoot.

  1. 01

    Visual direction

    The makeup mood and a full shot list: selfie, in my bag, on the go, applying, out and about.

Phase 2

Shoot.

Three settings, one look.

  1. 02

    On location

    Natural daylight in an everyday setting.

  2. 03

    Studio beauty

    Macro detail on skin and lips.

  3. 04

    Still life

    The products styled with fashion pieces.

Phase 3

Video & delivery.

Real application, start to finish.

  1. 05

    GRWM video

    Application with the built-in brush, blending and a lip oil finish, with one re-edit round.

01 · Visual direction

The mood, then the shot list.

Moodboards for the makeup, the still life and the GRWM video, and a shot list that planned every moment of the day.

Shot list board: selfie, in my bag, on the go, travel essentials, applying, out and about
Shot list
Moodboard of glowy blush and glossy lips
Makeup mood
Still life moodboard with the blush stick, lip oil and fashion accessories
Still life
GRWM video moodboard: soft glam, effortless beauty
GRWM
02 · On location

A car in natural daylight.

The products read as part of everyday life, not a set: a selfie, a quick touch-up, the blush stick on the go.

  1. 01Selfie
  2. 02In my bag
  3. 03On the go
  4. 04Applying
  5. 05Out and about
Selfie in a car with the Natalia Han Beauty blush stick
Selfie
Model raising the blush stick to her cheek in the back seat of a car
On the go
Model applying the pink Natalia Han Beauty lip oil in a car
Applying
Blush stick pressed to the cheek under the car's sunroof
Out and about
03 · Studio beauty

Macro close-ups on a clean background.

Raspberries echo the lip oil’s colour and shine.

Beauty close-up of glossy lips biting a raspberry
Lips
Close-up of the Natalia Han Beauty lip oil held to glossy lips
Lip oil
Macro beauty shot of skin, lashes and a raspberry at the lips
Skin detail
Natalia Han Beauty blush stick and lip oil styled with a quilted black bag on a camel coat in hard sunlight
04 · Product still life

The product as an accessory.

Both products styled with fashion pieces and shot in hard sunlight, so the lip oil’s colour glows against the neutrals.

05 · GRWM video

Real application, start to finish.

Skin prep, blush with the built-in brush, blending with fingers and a lip oil finish, with the products named on screen.

Get ready with me
Deliverables

One look, four kinds of content.

4

Lifestyle stills on location

3

Studio beauty close-ups

1

Product still life

1

GRWM video, one re-edit round

ProductsMultiPurpose Blush & Brush Stick
 Lip Oil
Natalia Han Beauty lip oil close to glossy lips in a studio beauty shot
The result

Beauty content that shows real application and feels native to Instagram.

Lifestyle, studio, still life and video from one direction, ready for the feed, stories and ads.

Beauty brands

Your products, in a real day.

Send the products. We plan the shot list, cast, shoot on location and in the studio, and deliver stills and video for every channel.

Start a project [email protected]